Stretch film packaging for small household appliances

Case Study of Small Household Appliance Packaging with Stretch Film: Cost Reduction and Efficiency Improvement Practices in E-commerce Logistics

A certain small household appliances e-commerce enterprise is confronted with the challenges of a large number of product SKUs and a high frequency of shipments. Traditional packaging uses individual cartons with fillers, which has problems such as low packaging efficiency, high material costs, large package volume leading to rising logistics expenses, and continuous customer complaints about surface scratches caused by product shaking during transportation.

Solution: Stretch film integrated packaging system

Multi-piece integration: For multiple small household appliances (such as electric kettles and rice cookers) in the same order, use stretch film to directly bind them into one piece, replacing multiple independent cartons.

Surface protection: For metal or glossy products, first wrap a layer of pearl cotton protective layer, and then secure it with stretch film.

Flexible combination: In combination with lightweight paper pallets, products of different shapes can be stably combined in the same package.

Implementation effect and key data

Double reduction in logistics costs: The average volume of packages has been reduced by 35%, and the logistics cost per package has decreased by 20% to 30%.

Packaging efficiency has soared: The average daily order processing volume at the packaging counter has increased by 50%, and manual time consumption has decreased by 40%.

Transportation damage has been significantly reduced: The problem of product scratches caused by transportation shaking has decreased by 85%, and customer satisfaction has been significantly improved.

Warehouse turnover optimization: Flat film rolls replace a large amount of cardboard box inventory, increasing the utilization rate of warehouse space by 25%.

This case demonstrates that the application of stretch film in the packaging of small household appliances for e-commerce, through the integrated strategy of "replacing boxes with film", can simultaneously achieve cost reduction and efficiency improvement in the packaging, logistics and warehousing links, especially suitable for the e-commerce supply chain scenarios with multiple product specifications and high turnover.